1. When you are searching for a location to buy an item and none of the results seem to be from familiar retailers, you should be hesitant about entering your details. Look for security signs from Verisign or Cybertrust, so that you know the retailer is not in the market to take your money.
2. When shopping for a product online, take the time to read reviews. Try finding the same product on different sites to read as much reviews as is possible. Reading many reviews can help you get a more general concept of whether or not the item you are interested in meets high standards of quality.
3. Make it a habit to register for price alerts. This goes even for purchases that you've recently made. Price alerts will let you know when a product has dropped to a price you like. And if you've recently purchased at full price, you can ask for a price adjustment to meet the newest deal.
4. When you are making a purchase online, make sure that you use a charge card to pay for the transaction. Charge card users are protected against fraud by federal law and they are only responsible for $50 in these cases. Some card agencies will even go so far as to wave the $50 for you, which means that you will not be out of pocket.
5. While shopping online, make sure the site you might be on starts with "https". The "S" means that the site is secure, which entails that you could safely enter your personal information without having to concern yourself with identity theft. If a site does not have the "S" in it, you might want to avoid using it.